IT Week Letters, reader comments and views from articles read from the magazine or online
ITWeek_Letters
IT Week homeIT Week homepage 



« Now's the time for remote working | Main | Staff IT purchasing is pie-in-the-sky »

Asus has forgotten the ordinary user

It is so sad to see a major innovator in the market become just another part of it (The Eee PC has lost its magic, 23 June).

Asus was one of the fastest rising companies, and it got the attention of the major players when it introduced the Eee PC 700 series. It is also noteworthy that they did this not with any new technology or discovery, but with existing technology that had been overlooked by the other players.

This opened up a new sector in the computer sales market, and it was one that was not thought possible - cheap, reliable, simple laptops for ordinary users who outnumber tech-heads and heavy users by a very conservative figure of about 100 to one.

This represents a huge portion of the market long disregarded by the major players, and could possibly have toppled them from their perch, had Asus not changed the formula with the launch of the Eee PC 901.

It is now a sad situation because it was not only Asus that was gaining, benefiting and improving - so was the ordinary user market.

Jngoi

Comments

Post a comment







 Site credentials: About | Privacy policy | Terms & conditions | Top of page
 © Incisive Media Investments Limited 2010,  Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093